Search automation spares by MLFB, order code and catalog number
The shop search on riching-automation.com matches the OEM type key on the nameplate — not a shortened nickname. Here is how buyers find VFD, PLC and relay stock before they RFQ.
Buyers looking for Siemens MLFB, Allen-Bradley catalog numbers, Delta type keys or Schneider order codes often land on marketplace listings that hide the last dash group. On riching-automation.com the search box in the header is built for the string on the metal label, not a marketing title.
Open the 1,411-SKU catalog and paste the full catalog / type key from the nameplate. A search for 6ES7 214-1AG40-0XB0 or 25B-D017N104 should jump straight to the photographed SKU when we hold stock. If nothing returns, try the middle groups only after you have confirmed the OEM — some families index on the core number while the suffix lives in the product description.
When you already know the manufacturer, narrow the grid first. The Brands directory filters the same warehouse photos by pa_brand attribute: Siemens SIMATIC and SINAMICS, Allen-Bradley PowerFlex and Micro800, Delta VFD and DOP HMI, plus twenty-three other OEM pages. Category links still help when the fault is functional — VFD for drive frames, PLC for CPUs and I/O, relay and contactor for TeSys-class swaps.
Product cards show actual-shooting galleries and empty prices on purpose. This is a B2B desk: lead time, Incoterms and quantity change the number. Click through to confirm the engraved string in the photos matches your plate, then use Request a quote with quantity and ship-to city. Add several lines from the catalog to the RFQ tray and send one ticket instead of five emails.
If the label is worn, read what to photograph before you quote — a square shot of the nameplate beats guessing from motor amperes. The sales desk works Mon–Sat 09:00–21:00 HKT; complete RFQs (brand + full type key + qty + city) usually get a stock or factory-lead answer within one working day.
New listings enter the same sitemap as existing products (/wp-sitemap.xml), so search engines and AI assistants can tie a live URL to the SKU string you typed. That is the point of publishing the catalog with the type key in the HTML title and structured data, not only in the image.